We were asked to deliver on a concept developed by Y&R where a cardboard cut out designed to snuggly fit in the door of post boxes. When the postbox was opened they were met with a visual of a pair of feet with a tag on it. Behind the tag was a message about gun violence statistics and a guide to USSD technology so that one could report violence or hand in a gun anonymously.
https://www.facebook.com/See.Black.Media.South.Africa/videos/1790097641048413/Repro GSFA Training leaflets